In recent years, Sea Turtle Conservancy has formed a number of important partnerships with
companies committed to supporting the cause of sea turtle conservation. A new partnership with the Swiss watchmaker, Certina, is particularly exciting because of our shared anniversary and the company’s popularity with diving enthusiasts. While Certina has been making high-end timepieces since 1888, it was in 1959 that the company developed its renowned dive watch technology and adopted the sea turtle as its official logo. The year 1959 also happens to be the year STC was formally
established as the world’s first sea turtle conservation organization.
When STC and Certina learned of our shared origin dates and our joint connection to sea turtles, it only made sense for us to team up. STC is thrilled to be partners with such a forward-thinking and responsible corporation that is committed to helping protect our planet and sea turtles. In addition to Certina’s direct financial support of STC’s work and its annual sponsorship of the Tour de Turtles, the company has equipped STC’s staff with reliable and durable watches for our work in the field.
STC’s partnership with Certina was formed just in time to celebrate our 60th Anniversary. To commemorate this shared anniversary, Certina just released a special edition STC 60th Anniversary Dive Watch, which was designed using the teal color of our logo on the watch hands and also includes the STC logo engraved on the bottom of the watch. While the watch is not available through US retailers, STC has arranged for supporters to be able to purchase the watch through a Swiss retailer who will ship directly to the US or anywhere else. If you are interested in purchasing one of these limited-edition STC watches, you can find out more through STC’s online gift shop.
Another way Certina is helping STC spread global awareness about our work is by sponsoring
international events at which STC Executive Director David Godfrey has been invited to present. In the past year, Certina has sponsored STC promotional events in England (at the London Aquarium), in China (at the Shanghai Aquarium) and in Lucerne, Switzerland. Through these events, STC has been able to spread the message of sea turtle conservation to new audiences and journalists. Photo to the left shows STC Executive Director David Godfrey being interviewed by a Chinese journalist.
STC’s partnership with Certina is more than just symbolic. Since 2017 the company has directly supported STC’s most popular research and education program – the Tour de Turtles. In addition, Certina is helping STC raise broad awareness about various threats to sea turtles by producing and distributing short issue-based videos that help us reach international audiences. Samples of these videos can be found at www.youtube.com/SeaTurtleChannel.